“Cougar” trend of females chasing more youthful guys a misconception

“Cougar” trend of females chasing more youthful guys a misconception

LONDON (Reuters Life!) – Madonna and Demi Moore might be fuelling talk of a growing trend for older ladies in the prowl for more youthful guys but a report on Wednesday stated the trend associated ukrainian mail order bride with “cougar” is really a misconception, restricted to your realm of superstars.

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue in the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

The research of online dating sites, because of the University of Wales Institute, Cardiff (UWIC), discovered women and men continue to be instead old-fashioned in terms of looking for their perfect partner.

Women generally look for a mature and, consequently ideally, wealthier guy, in accordance with the UWIC research.

Guys, on the other side hand, desire a young and appealing feminine, and sometimes choose a much more youthful partner as they on their own age.

The findings, posted within the journal Evolution and Human Behavior, disputes the “cougar” trend popularized in shows and films like “Cougar Town” featuring Courteney Cox and “Sex therefore the City” of females aged over 40 looking for “cubs.”

Psychologist Dr Michael Dunn of UWIC’s Cardiff class of Health Sciences led the analysis which involved analysing age choices of 22,000 gents and ladies utilizing online dating services across 14 nations and two groups that are religious.

“A critically important consideration for advertisers on online dating services appears to function as the chronilogical age of a prospective partner,” Dunn stated in a declaration.

He stated it had been a commonly held presumption by using the advent of feminine economic liberty, ladies had been now able to target guys of every age bracket, as securing financial safety from older, wealthier men ended up being not any longer a concern.

WOMEN NOT SEEKING “CUBS”

“The transference of feminine desire from fairly older guys to fairly more youthful males, it’s been argued, is mirrored because of the growth of the model kid event,” he said.

“The outcomes of our research challenges these presumptions. Even though there ended up being some social variation in extremes, the outcomes revealed plainly that females across all age ranges and cultures, targeted men either their particular age or older.”

Dunn said a strikingly various pattern of age choices ended up being obvious in guys.

Young males, aged 20 to 25, either targeted females their own age or marginally more youthful.

But as men aged, they plainly indicated a choice for females increasingly more youthful than by themselves, with this specific pattern additionally being cross-culturally constant.

“These findings are plainly supportive of evolutionary concept,” Dunn included. “A wide selection of proof indicates that ladies, when contemplating a possible long-lasting partner, focus a lot more than males on cues indicative of wealth and status and these logically accumulate with age.

“Males conversely concentrate more intently on real attractiveness cues and they are demonstrably correlated utilizing the many years of optimum fertility.”

A UWIC launch added: “Madonna and Demi Moore are reported to be affecting an entire new generation of ‘cougar’ women who see much younger males as his or her objective when searching for a partner that is long-term.

“But this concept for the ‘toy-boy’ trend is dispelled as being a misconception which just exists in the wonderful world of celebrity instead of showing real world.”

The nations active in the study had been Australia, Brazil, Britain, Canada, Asia, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, Southern Africa, and Ukraine.

Reporting by Stephen Addison; Editing by Belinda Goldsmith

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